While Google has always welcomed competition, diversity, and choice in the world-dominant Android ecosystem the search giant established around a decade ago, finding a solid Play Store alternative (outside of China) is still virtually impossible for users interested in both quality apps and mobile security.
That’s because the North Carolina-based company behind Fortnite, Gears of War, the Unreal first-person shooter series, as well as the Unreal Engine, will welcome any and all third-party products in its mobile and desktop Epic Games Store.
If you’re wondering why devs might be inclined to snub Google in favor of a market newcomer, the answer is unsurprisingly money. The same reason Fortnite is not available through the official Play Store.
We’re potentially talking about a great deal of money, mind you, as Epic plans to offer developers a massive 88 percent of all the revenue generated by their games. No tiers, no thresholds, no special conditions. Epic will take a flat 12 percent cut, compared to the “traditional” 30 percent cashed in by both Google and Apple from Android and iOS App Store earnings.