People may simply be sniffing at the new iPhones which are a huge departure from their predecessors in terms of size and design. Apple may also not be immune to the larger phone market’s saturation, as people are holding onto their perfectly good handsets for longer.
It is combating the slump with higher prices to keep revenue in check but that could be leaning on potential demand as people are hitting the threshold of what they would pay for a new handset, be it with Apple’s logo on the back.
Faced with softer sales than analysts expected, Apple is introducing stealth iPhone promos that aren’t very typical for the company. It all began in October when approximately a month had passed into the iPhone XS and XS Max sales, and right before the iPhone XR was scheduled to be released to carriers and stores.
Not only that but if you now go to Apple.com, you will see one very unusual banner that says you can get the iPhone XR “from $449,” with an asterisk denoting that this is a trade-in offer.